March 22, 2021
Analytics Consulting Projects We’ve Been Working On
I know it's been a while since I last wrote a blog post here - not since May of last year - and boy a lot has happened since in
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If you're interested in B2B marketing, data, analytics and staying curious.
May 20, 2020
From Dashboards to Decisions – A Framework
About a month ago I had an opportunity to lead an interactive workshop organized by MasterOps Comminity (which is a great community and you should join it!) that was all
May 14, 2020
How Existing Salesforce Flow Functionality is Helpful in Creating Multi-Touch Attribution + Funnel Reports in Salesforce
OK, I have a current obsession and it’s with the Salesforce #LowCodeLove revolution. It’s allowed a non-coder like me to manipulate Salesforce in a way that's super helpful in creating
May 7, 2020
Putting B2B Analytics into Helpful Categories
Sometimes I get asked if I can take a look at a company’s current set of marketing dashboards or reports and tell them if they’re missing something or could be
May 4, 2020
What the SignalOn Blog Will Be About
It’s hard to believe but I’ve been doing B2B analytics for over 10 years now, and what surprises me the most is that I’m still not bored. The same problems